Paper cherry blossoms
We worked with ASICS on the launch of its new women’s collection Yozakura, inspired by the night-time cherry blossom.
During May, we accompanied the brand at several influencer events in Madrid, Barcelona and Vienna, running origami workshops where guests could create paper cherry blossoms as part of the experience.
The activation was designed as a participatory space where origami connected the concept of the collection with the physical experience of the event, creating a direct link between product, story and audience.
We also shared a tutorial so participants could keep creating origami cherry blossoms in their own spaces.
