Origami paper flowers for Furla
A few months ago we embarked on a very special adventure with Furla to accompany the launch of its Bloom Bag.
For this activation we created delicate origami paper flowers that appeared in different stores and retail spaces in Paris, Madrid and Barcelona, filling every corner with colour, detail and plenty of spring.
The installations travelled from city boutiques to places like Las Rozas Village and La Roca Village, where the flowers became small star pieces around the collection.
We love this kind of activation because it blends art, fashion and brand experience in a very natural way: small handmade gestures that transform the space and make passers-by stop for a moment.
Thank you, Furla, for counting on us to shape such a lovely campaign.
A real pleasure to join you on this adventure! And if you want to keep seeing paper flowers travelling to unexpected places, you might enjoy getting a little more lost in our universe.
