Valentine’s Day with origami for Ferragamo
To celebrate Valentine’s Day, we developed a creative experience for Ferragamo in its Madrid and Zurich spaces, built around the idea of a Valentine’s Day with origami.
The concept invited customers to take an active part in creating paper origami, turning the brand experience into an interactive, close and memorable moment.
Through folding, colour and repetition, paper became a symbolic gesture linked to Valentine’s Day, where every participant could become part of the brand’s creative universe.
The activation combined craftsmanship, customer experience and emotional design, strengthening the bond between the brand and its public in a festive, aspirational context.
We love projects like this where origami becomes a way to inspire creativity, which is why we have more similar projects
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