Sofía Vergara’s new make-up brand invited us to fill its spaces at WOW Concept Madrid with paper flora and fauna.
A creative window display project where paper becomes a tropical universe that accompanies the brand’s visual identity at the point of sale.
The windows of the Serrano store feature 3 beautiful «birds of paradise» majestically crowning the street. They were made entirely in 180 g Cartotecnica Rossi crepe paper by our team, and we couldn’t be more in love.
Meanwhile, on Gran Vía we created colourful tropical paper flowers accompanying a beautiful macaw perched on top of the shelving. Don’t you love it?
The project was developed as a paper installation for retail window display, where tropical flora and fauna blend into the space to create an immersive in-store visual experience.
A concept where paper art turns shop windows into a living landscape that connects with the brand’s universe through lightness, colour and movement.
Make-up, a tropical paradise and shop windows transformed into a paper universe.
