Floral message cards for Hermès’s summer celebration
When Hermès invited us to take part in its spring-summer celebration, we couldn’t believe it. In a setting dominated by the brand’s signature orange, we were part of an ode to summer conceived as a sensory experience.
With a narrative by The Foyer and a spectacular staging by Cordero Atelier, we created a series of floral message cards shaped as fruits inspired by the collection, designed as ephemeral pieces that accompanied the ritual of the toast.
Each guest received one of these pieces through a carefully choreographed interaction in the room, where a beekeeper handed them out individually as part of the route, reinforcing the experiential nature of the event.
The result was a paper art intervention combining set design, gesture and brand experience, blending into a setting designed to stimulate every sense.
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