A Valentine’s Day event for Massimo Dutti with paper hearts
This Valentine’s Day we once again filled stores with paper, scissors and small handmade details together with Massimo Dutti.
For several days we were in Madrid, Valencia and Málaga creating paper hearts live for everyone who visited the brand’s stores. Our team shaped small pieces one by one right in front of customers, making every heart unique.
We love this kind of activation because everything happens slowly: people stop, watch something start out as plain paper and end up as an object someone takes home with them.
A lovely, close experience full of small shared moments that we were thrilled to live again with the Massimo Dutti team.
And who knows… this might not be the only corner of the website where paper hearts have appeared.
Can’t wait to do it again!
