This year we decorated the L’Oréal Age Perfect stand at Mercedes-Benz Fashion Week Madrid with a cascade of paper flowers.
With white walls and a great egg chair, paper took centre stage in the decor, tumbling down the corners and filling the setting with spring. Pink, burgundy and nude tones blending with green leaves, plus vanilla details on stamens and pistils, were key to a piece produced in just a few days.
Although we first set up a composition surrounding the logo and hashtag, after much testing we rearranged the flowers to fit them on the sides, which encouraged many guests (who fell in love with the stand!) to take photos and share them on social media.
Pairing paper flowers with a stand for MBFW was definitely a success, especially with a brand like L’Oréal that takes care of every detail. Thanks to Pin-Up Comunicación for managing the event and making the installation at IFEMA easy. See you soon!
