Window displays! Together with the PDPAOLA team we developed a Christmas window display concept aimed at wrapping its spaces in a universe of paper, texture and movement.
The installations were made for stores in Spain and Italy, with hundreds of custom-shaped pieces made to measure and by hand. The honeycomb technique gave volume to trees, lamps, baubles and ornaments thanks to 250 g Fedrigoni paper. In this project, different creations were distributed internationally to more than 30 brand stores and more than 50 multi-brand points of sale.
Through suspended compositions and organic shapes, paper became a light stage set that accompanied the visual identity of the festive campaign without losing the handcrafted delicacy of each intervention, transforming the windows: the holiday hurricane of paper has arrived and we have no intention of letting it go.
