Paper art intervention for a pharmaceutical event in Barcelona
To kick off the summer season, our team travelled to the Barcelona coast to flood a pharmaceutical event with paper.
One of the main goals was to integrate the convention’s visual identity into the creative concept. To do this, we worked with low-poly figures that accompanied the speakers during their presentations, bringing a contemporary, dynamic visual language consistent with the event’s aesthetic.
At the outdoor party, we also created and decorated XXL letters with plant motifs, turning the event’s name into a star element within the space and reinforcing its presence in a creative, memorable way.
We completed the experience with a large-format floral photocall for the closing dinner, in a spectacular seaside location, the perfect finishing touch to a gathering defined by creativity, design and visual experience.
