Origami intervention at Prada Madrid | Live art experience
Within the inspiration of the SS24 season presented in Paris, origami played a leading role in the collection’s narrative.
Prada decided to bring this inspiration to its boutiques through in-store demonstrations, bringing the technique of origami closer to the customer experience.
We were invited to take over the Madrid store with a live art performance where, for a whole day, clients could watch and take home handmade paper figures.
An experience that turned paper art into a close, ephemeral and living gesture within the retail space.
A truly unique origami experience at Prada Madrid. If you’d like to create something similar, you can contact us here.
