A floral intervention with giant flowers for Victoria
A floral intervention built with paper as its main material, developed to accompany the visual universe of Victoria. That’s why we decided to create these giant flowers. The brand, which has been making sneakers for more than a century, wanted to create a giant garden and chose us to fill a mansion in Madrid with dozens of poppies, gerberas and dahlias. And we were, as always, delighted!
In this project, where we worked with Uno Comunicación, exploring colour was key to the whole piece. Soft tones and fresh combinations build an atmosphere that evokes the feeling of an expanding spring, where each element dialogues with the next without losing its individuality. Paper becomes a flexible material that creates volume, texture and movement within a light composition.
The result? A floral system that inhabits the space, transforming the perception of the setting through scale, repetition and the fragility of the material. And perfect to accompany the new step of our beloved Victoria sneakers!
A project where paper art expands to build an ephemeral, light landscape in constant transformation.
We’re definitely fans of giant flowers.
