An XXL garden and floral staircases for L’Oréal in Amsterdam
Last February, our team created an XXL garden for L’Oréal at the iconic Beurs van Berlage in Amsterdam, one of the city’s most emblematic venues. For its international summit, the brand wanted to welcome attendees with an immersive experience from the very first moment.
We designed a floral intervention that turned the building’s staircases into a magical route, immersing guests in a botanical universe that accompanied the whole evening.
What do you think? Every corner was dressed with flowers and plant structures, and we filled every gap with moss, combined with LED candles that lit the space and created a warm, enveloping atmosphere all night.
The result: large-scale floral staircases that turned the entrance to the event into a sensory experience, where paper art and reinterpreted nature merged with the building’s historic architecture.
If you want to create a floral experience for your event or brand, don’t hesitate to contact us.
