An intervention developed for the window displays of Pronovias, where bridal imagery is reinterpreted through a floral cascade made of paper.
The project starts from the traditional concept of “something new, something old, something borrowed, something blue” as the thread of a visual narrative accompanying the collection’s dresses.
These blue orchids surround the scene, building a delicate atmosphere and making the dress feel part of a small world inside the window.
The installation has travelled the world (Barcelona, London, Tokyo, Qatar, Rome, Madrid), adapting to each window without losing its identity, keeping the idea of a repeated gesture that multiplies across different contexts.
Above all, we’re very happy to have been part of this project and to have accompanied this story in some way, bringing our language to such a special universe, as in other window display interventions where we keep exploring how paper can change the way we look at a space.
A small world behind the glass, where paper becomes landscape and flowers become a way of accompanying the bride’s story with lightness, simplicity and movement.
