Bag personalisation for Liu Jo
Last Christmas we filled the Liu Jo store on Calle Serrano in Madrid with messages, ink and handmade details.
While customers discovered the collection and did their shopping, our team personalised the brand’s bags live with short hand-written Christmas phrases and messages, making each package much more special and unique.
We love this kind of activation because it turns simple packaging into a much closer experience: an unexpected detail that makes whoever takes it home feel the piece was created a little bit for them too.
Between dedications, paper and markers there were also unexpected visitors… and yes, even Zidane ended up taking a personalised bag home with his family.
We have more stories hidden among paper and shops on our website: explore our portfolio.
