Art installation for Organics at Picalagartos (NH Collection Gran Vía)
Starting the season like this is always a treat. Today we’re showing you our art installation for Organics.
Being selected as one of Organics’ “Talents” took us to the rooftop of Picalagartos, at the NH Collection Gran Vía in Madrid, where we created an installation blending the colours of the brand’s new soft drinks with the freshness of nature.
During the intervention, the terrace became a living space where paint, paper and ropes shared the same visual language, full of energy, colour and bubbles.
Each element played its part along the route:
– Taut ropes marked the entrance and walkways, adding rhythm and a layer of colour that connected with the most neon areas of the murals.
– The murals, designed by Marta, mixed plants and insects hidden in the undergrowth, creating small scenes that appeared as you got closer.
– And paper foliage filled the corners of the rooftop, also spreading into a participatory mural where customers could interact when ordering an Organics drink.
The experience was completed with a workshop led by our team, where 30 people could discover the world of paper and create their own pieces in a creative, very special atmosphere.
We love projects where the space, the material and the people all end up being part of the same installation.
Find out what other materials we can work with.
